Editorial(07)
Everything we have published on editorial.
How we scope a website before quoting it
What a useful website scope needs to settle before a quote means anything: pages, content, evidence, systems, responsibilities and the commercial job.
What actually makes a business website convert
A practical look at what changes a page's performance — structure, message and speed — and what only looks like it does.
How to brief a web design agency in Bucharest
What to bring to a first conversation so the estimate you get back is worth reading — and what you can safely leave until later.
Building brands with substance, not decoration
Identity work that survives contact with a real website, a real sales conversation and a real customer.
Websites that explain a business clearly and convert the right visitor
Clarity is not a style. It is the result of deciding who you are not for, and saying so early enough to save everyone time.
Search is a content problem wearing a technical costume
Technical SEO is table stakes and takes a fortnight. What takes a year is having something worth ranking.
