Search(05)
Everything we have published on search.
How we scope a website before quoting it
What a useful website scope needs to settle before a quote means anything: pages, content, evidence, systems, responsibilities and the commercial job.
What actually makes a business website convert
A practical look at what changes a page's performance — structure, message and speed — and what only looks like it does.
Websites that explain a business clearly and convert the right visitor
Clarity is not a style. It is the result of deciding who you are not for, and saying so early enough to save everyone time.
Website redesigns that do not cost you your rankings
The traffic drop after a relaunch is not inevitable. It is the predictable result of four things nobody assigned to anyone.
Search is a content problem wearing a technical costume
Technical SEO is table stakes and takes a fortnight. What takes a year is having something worth ranking.
